Graduation flags as free advertising

Graduation flag

At Yuverta in The Netherlands it is a custom that our graduates are given a flag of Yuverta to show off that they have graduated.Of course our flags are made of reclycled materials and they have to bring it back. Unfortunately they often end up in the attic or worse, in the garbage bin.

The school in Nederweert had the genius idea to ask for a deposit. Dutch people are very used to pay a deposit for e.g. plastic bottles at a supermarket, but to pay a deposit when you are given a graduation flag is completely new. But it worked! 95% of the graduates brought their flag back, only 3 flags are missing. This means that we do not have to produce new flags for next years graduates. Very sustainable and a fun example to communicate in order to show that sustainability is important to us.