A colorful attractive magazine is a good way to communicate about all the different school options in a region. You can rerach a large public by sending it with the most popular national or regional newspaper. This was the approach of Savonia university in Finland.
The magazine was published with newspaper Maaseudun Tulevaisuus. Maaseudun Tulevaisuus. This is the 3rd popular newspaper in Finland and it is published by The Central Union of Agricultural Producers and Forest Owners (MTK).
There were 44 pages, where 20 different vocational schools introduced their schools and studies. In the magazine was also an article written by Antti Kurvinen, Minister of Agricultulture and Forestry.
The magazine was published just before the students had to apply to their studies beginning next autumn.